Mass Transit Media, the publisher of the METRO news brand and Zita.be, is taking a 50% stake in Done by Friday, a creative and strategic agency from Antwerp.
Done by Friday was started in 2016 by Sven Boelpaep and Kenny Timmermans, and has evolved over the past 2 years to a well-balanced team of 8 people. Done by Friday recently won a gold and silver BOA for Special Olympics, and is also the creator of the recent #REDTOGETHER campaign for the Belgian Football Association and the Red Devils.
Done by Friday has already worked very closely together with Mass Transit Media in recent years. The aim of this collaboration was to maximize the "consumer experience" for Mass Transit Media advertisers through a smart combination of strategy, creation and brand activation. With this structural partnership, both companies are now fully committed to work together to develop a sustainable relationship with the customer that translates into strong, creative and, above all, integrated campaigns that are not limited to just one touch point.
The combination of this unique expertise and the complementarity of these services offers additional future benefits for Done by Friday, Mass Transit Media and their customers.
The 2 independently operating companies will actively and intensively exchange their talent and know-how. Working together with Mass Transit Media, Done by Friday will develop total solutions for advertisers that are tailor-made for the brand and are closely related to the interests of the readers of Metro and Zita. In this way, Mass Transit Media is strengthening its position as a publisher with strong, full-service marketing solutions. The daily management of Done by Friday remains unchanged, and therefore in the hands of Kenny Timmermans and Sven Boelpaep.