Six in 10 Belgian consumers shop online today: this is a swift evolution that means local traders need to be searchable and available both offline and online. More than ever, a strong online identity is an important extension of the bricks-and-mortar store. On the cityfashion.be inspiration and shopping platform, consumers can choose new outfits they love and buy directly from the online shop of the relevant store. The cityfashion team can build websites and online stores for shops that don’t yet have them. In addition to the platform, cityfashion offers local fashion retailers an extensive package of digital services and marketing advice: from creating a website and online shop to sending personalised newsletters, social marketing, search engine optimisation and advertising, or creating an online banner campaign.